{"id":17377,"date":"2026-09-08T16:09:21","date_gmt":"2026-09-08T19:09:21","guid":{"rendered":"https:\/\/digitalsantotome.com.ar\/?p=17377"},"modified":"2026-09-08T16:14:56","modified_gmt":"2026-09-08T19:14:56","slug":"la-camara-binacional-sesiona-en-santo-tome-definiran-campanas-de-peaje-para-el-verano-y-promociones-navidenas-con-sao-borja","status":"publish","type":"post","link":"https:\/\/digitalsantotome.com.ar\/?p=17377","title":{"rendered":"La C\u00e1mara Binacional sesiona en Santo Tom\u00e9: definir\u00e1n campa\u00f1as de peaje para el verano y promociones navide\u00f1as con Sao Borja"},"content":{"rendered":"<p><strong>SANTO TOM\u00c9.<\/strong> Con una agenda de alto impacto para la econom\u00eda y el turismo de la regi\u00f3n, la <strong>C\u00e1mara Binacional Santo Tom\u00e9 (Argentina) \u2013 San Borja (Brasil)<\/strong> volver\u00e1 a reunirse este <strong>miercoles 8 de septiembre a las 10:00 horas<\/strong>. La sesi\u00f3n legislativa y diplom\u00e1tica tendr\u00e1 lugar en el recinto del <strong>Concejo Deliberante de Santo Tom\u00e9<\/strong>, donde autoridades de ambos pa\u00edses buscar\u00e1n unificar criterios comerciales, optimizar los servicios fronterizos y potenciar el flujo de viajeros en la antesala de la temporada de verano 2026-2027, seg\u00fan lo se\u00f1ala un parte de prensa divulgado este martes desde el Concejo Deliberante de Santo Tom\u00e9.<\/p>\n<p>El c\u00f3nclave fronterizo buscar\u00e1 lanzar una campa\u00f1a de marketing digital para aclarar la baja en los costos del cruce vecinal. Adem\u00e1s, coordinar\u00e1n con las asociaciones comerciales de ambas ciudades los horarios especiales y actividades culturales para el \u00faltimo trimestre de 2026.<\/p>\n<p><strong>\u00a0<\/strong>El eje central y m\u00e1s esperado de la jornada ser\u00e1 el dise\u00f1o de una <strong>campa\u00f1a de marketing en redes sociales<\/strong> orientada a los turistas argentinos. Desde la C\u00e1mara explicaron que el objetivo primordial es informar de manera masiva y fehaciente sobre la <strong>disminuci\u00f3n en los valores del peaje del Puente Internacional<\/strong>, una de las dudas m\u00e1s recurrentes entre los usuarios de la regi\u00f3n que suele operar como una barrera invisible para el flujo vehicular y el intercambio comercial.<\/p>\n<p>En simult\u00e1neo, el encuentro apuntar\u00e1 a consolidar la actividad econ\u00f3mica interna para el cierre del a\u00f1o. Con la participaci\u00f3n activa de la <strong>Asociaci\u00f3n Comercial de San Borja (ACISB)<\/strong> y su par de <strong>Santo Tom\u00e9<\/strong>, se coordinar\u00e1 una agenda conjunta de promoci\u00f3n para las festividades navide\u00f1as de 2026. La mesa de trabajo incluir\u00e1 la unificaci\u00f3n de horarios especiales de atenci\u00f3n, el lanzamiento de promociones binacionales y el desarrollo de actividades culturales compartidas para dinamizar el consumo durante el \u00faltimo trimestre del a\u00f1o.<\/p>\n<p><strong>Gestiones y reclamos hist\u00f3ricos ante la COMAB<\/strong><\/p>\n<p>Durante la sesi\u00f3n, los legisladores y representantes fronterizos repasar\u00e1n el estado de situaci\u00f3n del informe elevado a la <strong>Comisi\u00f3n Mixta Argentino Brasile\u00f1a (COMAB)<\/strong>, bajo el oficio DC\/076\/2026. Se trata de un paquete de tres demandas comunitarias de larga data:<\/p>\n<ol>\n<li>La agilizaci\u00f3n y <strong>revalidaci\u00f3n del padr\u00f3n de propietarios de veh\u00edculos<\/strong> del Tr\u00e1nsito Vecinal Fronterizo (TVF).<\/li>\n<li>La urgente <strong>reactivaci\u00f3n del Puesto M\u00e9dico<\/strong> de emergencias en el complejo del paso internacional.<\/li>\n<li>El tratamiento de la <strong>concesi\u00f3n de gratuidad<\/strong> para el servicio vecinal por parte de la empresa de transporte colectivo R\u00edo Uruguay.<\/li>\n<\/ol>\n<p>El c\u00f3nclave, que se desarrollar\u00e1 bajo la premisa de impulsar el desarrollo regional a trav\u00e9s de la cooperaci\u00f3n mutua, concluir\u00e1 con la redacci\u00f3n de nuevos pliegos de pedidos a la comisi\u00f3n mixta antes de dar por cerrada la jornada legislativa.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SANTO TOM\u00c9. Con una agenda de alto impacto para la econom\u00eda y el turismo de la regi\u00f3n, la C\u00e1mara Binacional Santo Tom\u00e9 (Argentina) \u2013 San Borja (Brasil) volver\u00e1 a reunirse este miercoles 8 de septiembre a las 10:00 horas. La sesi\u00f3n legislativa y diplom\u00e1tica tendr\u00e1 lugar en el recinto del Concejo Deliberante de Santo Tom\u00e9,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":17378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-17377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-locales"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La C\u00e1mara Binacional sesiona en Santo Tom\u00e9: definir\u00e1n campa\u00f1as de peaje para el verano y promociones navide\u00f1as con Sao Borja - Digital Santo Tom\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalsantotome.com.ar\/?p=17377\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La C\u00e1mara Binacional sesiona en Santo Tom\u00e9: definir\u00e1n campa\u00f1as de peaje para el verano y promociones navide\u00f1as con Sao Borja - Digital Santo Tom\u00e9\" \/>\n<meta property=\"og:description\" content=\"SANTO TOM\u00c9. 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